Toronto’s Birth Control & Sexual Health Centre contacted me to create them a new website. Their old site was quite out-of-date in terms of style and functionality, and they were hoping to set a different tone this time around.
For them, the most important part was to increase the visibility of their clinic in the city as well as show how diverse their clientele is. Making people feel comfortable and welcome just from reading their website was essential. On that note, they wanted something a bit colourful, youthful and fun. Additionally, they wanted to have an educational component of the website, since many who land on their site have questions about sexual health, birth control, and pregnancy.
The end result was a website that hit on all those points while remaining professional and easy for them to update as needed. I also gave them some coaching on using Google business listings and how to keep their website visible in searches for sexual health clinics in Toronto.
A look at the client’s perspective when making changes to their site. This is a custom-created FAQ system that they can update as they wish:
“It looks so great … We’ve had really good feedback from the Board and doctors on the new site!” – Barbara, Sexual Health Clinic.
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