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happy little biz

Practical business and marketing advice for Registered Massage Therapists and other health and fitness professionals. Build your business your way.

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Authenticity & Heart-Centred Business

Sometimes we find ourselves feeling like we're in opposition: we work in health & wellness taking care of others, but we still have to run our businesses and do our marketing! But it doesn't have to feel out-of-sync. These posts discuss that issue and how to make your business match your values and feel authentically yours.

2017: a year of finding purpose and new focus

Everything is possible

Happy New Year! I hope you've all been doing really well so far this year! Did you do anything exciting over the Christmas and New Year's holiday period? Did you get to eat some delicious treats? Or if you're like me, did you eat too many delicious treats? Now that the year is in full …

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Do you know the importance of finding your peeps?

peeps

This week I wanted to talk about the importance of finding your peeps. No, not the cute little easter candies that look like birds (or sometimes bunnies or other creatures, as I’ve now discovered!) but your people. The folks who will support you and your business and really get what it is you’re …

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Following up on your Word of the Year

hope scrabble

Have you been thinking about your word of the year? Wow, 2017 is half over! Where the heck did the time go? Given we're now into June, it seems like a good time to revisit our Word of the Year concept. Don't remember what I'm talking about? That's cool! A word of the year is another way of …

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Get smart about your continuing education

continuing education osteopathy acunpucture

Life-long learning should be an essential part of any career, not just for those in health care. But of course, there is that required component of being a regulated health practitioner - that is, the requirement to get CEUs, or Continuing Education Units. I see RMTs talking about this a lot …

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You are not only the letters after your name.

health wellness sitting at computer

Here in Canada we put a lot of focus on designations. Maybe it’s the same for those of you in other countries. You see business cards with lots of letters after people’s names, showing what education or accreditations they’ve received. These same designations go at the top of resumes, are …

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What a year of kindness taught me

healthcare-marketing-kindness

Happy New Year! I hope everyone had a wonderful holiday and is looking forward to the year ahead. For me, this is a time for reflection on what worked for my business in 2016 and what I'd like to change for 2017. That's something I really suggest all business owners do, whether you work in …

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All © Candice Eisner unless otherwise noted. I ♥ cupcakes.