It's sweater weather again, and that means it's time to start thinking about your holiday marketing plans. Never thought about them before? Usually leave that until December 1st? Happy to just sell a few gift certificates and not worry about it? That's all ok! But let me give you a little …
Practice Building 101
Learning how to build your own private or solo practice as a massage therapist (or any health or wellness professional!) can be tough. There's a lot to think about, from rental agreements to accounting to when to hire someone to help with the load. That's what this category is all about!
Which Online Booking Software Should You Choose?
On this week's podcast episode, I took a deep dive into online booking software. As you probably already know, there are dozens of different platforms out there, all with different features, price points and usability. Rather than try out all of them - that would be a long-term project I think! …
Marketing Truths (new on the podcast!)
This episode begins a short series on marketing truth bombs. There are a lot of assumptions people make about marketing, and that can really get in the way of doing it effectively. Probably the biggest assumption we make is that marketing is a sales pitch. And while yes, you are selling …
Fraudy Feelings (new on the podcast!)
Fear and feelings of being 'a fraud' when it comes to our businesses are a lot more common than a lot of us realize. In fact, many people experience these feelings, including me. It’s become quite common, especially in this day and age of social media where people only share the super filtered, …
When Growth Becomes a Problem For Business (new on the podcast!)
Growth is not always the best goal for a business. This goes against a lot of what traditional business books would tell us. I’ve been reading Paul Jarvis' Company of One lately. It’s a great read on this exact topic. Even though it’s more about his world, that is, a tech freelancer, it really is …
Listen To Your Heart (new on the podcast!)
We're back with another episode of Life Beyond The Massage Table! This week we're delving into the 'happy' part of the happy little biz concept. Stop me if this sounds familiar: you probably got into being a health, wellness or fitness business owner because you really believe in the power of …
