In this digital-focused world, promoting your business online seems like a no-brainer. I’ve certainly shared plenty of content about online marketing with you guys, and I agree that it’s an important part of building a business. Whether you’re a one-person show or have a big clinic or studio to run, promoting yourself via social media, […]
Is social media too much of a time suck? Read More »
This week I wanted to talk about the importance of finding your peeps. No, not the cute little easter candies that look like birds (or sometimes bunnies or other creatures, as I’ve now discovered!) but your people. The folks who will support you and your business and really get what it is you’re trying to
Do you know the importance of finding your peeps? Read More »
Imagine if you walked into work today and were asked to write something. A blog post, a website update, or a brochure to send out to other businesses in the area. How does that make you feel? Do you immediately groan and wonder how you can get out of it? For a lot of us,
Want to learn how to write better content? Read More »
If Merriam Webster had an entrepreneurial word of the year, it seems like the word for this year would be hustle. Everywhere I look, people are talking about the importance of the hustle. Or working on their side hustle. Or how you need to hustle if you want to make things happen. What does hustle
Have you been thinking about your word of the year? Wow, 2017 is half over! Where the heck did the time go? Given we’re now into June, it seems like a good time to revisit our Word of the Year concept. Don’t remember what I’m talking about? That’s cool! A word of the year is
Following up on your Word of the Year Read More »
This week I wanted to follow up on my article about the reality of being your own boss. So let’s say you read that and you’re now thinking you do, indeed, want to fly solo and run your own clinic or private practice. Ok! In my own career, I moved clinics a number of times.
How to be an independent massage therapist: 5 tips Read More »
We tend to idealize things. At least, this seems to be a trend. Maybe because being a massage therapist (or other health and wellness practitioner) makes you think a lot about helping people get closer to their ideal selves – healthier, stronger, fitter. We then apply this to our businesses. We think the ‘healthier, stronger,
A reality check on running your own clinic Read More »
Writing the content for your massage therapy (or other health & wellness) website can feel pretty daunting. As you might expect, this is something my clients ask me about a lot. How do you write good content when you aren’t, well, a writer? It’s understandable! After all, most people are not used to doing a
How do I write good massage therapy website content? Read More »
Here’s a really hot topic for anyone wanting to run a business or have any sort of an online presence: Search Engine Optimization, or SEO. As health, wellness or fitness people (like massage therapists!), you might want your website to be found on Google and other search engines, but don’t love the idea of spending
SEO for your massage therapy website Read More »
This is a topic that’s pretty personal to me. Maybe it’s personal to you too. Burnout. What does that word mean to you? For you massage therapists out there, it might make you think about the so-called statistic that says RMTs tend to ‘burn out’ after 5 years, because their bodies just can’t take the
