Today I want to talk a little about the whole idea of competition. As small business folks there are always going to be others that do the same kinds of things we do, and offer similar services. That’s just a given. Old school business textbooks would call those other businesses ‘the competition’. They (whoever ‘they’ …
Can competition for health businesses ever be healthy? Read More »
That’s a clickbait title if I’ve ever written one! Hopefully, it made you chuckle. Reality check: there aren’t really any secrets about working for yourself. For you guys reading, the self-employed, solo entrepreneurs of the world, you probably knew that. But you probably do hear your friends or family idealizing what having your own business …
Five secrets no one tells you about working for yourself Read More »
Are you a massage therapist (or other health and wellness practitioner) wondering about building your own business website? I’ve been there myself! Back in 2006 when I graduated and started working as an RMT, one of the first things I did was build myself a website. You can read a bit more about my website …
Massage Therapy Website Success: 5 things to consider! Read More »
Have you ever been in one of those situations where someone is looking to you as an expert on a topic you don’t know much about? How did you respond? Do you feel your response was what was best for the person asking? See, our clients often look to us for answers on many different …
Every client project I work on right now has clients asking me things like: should I be using social media? Which platform should I go with? How will I reach the most people? Should I invest in advertising on social media? It’s 2016, everyone is on social media, I need to be too, right? Well, …
Are you a health or wellness provider (massage therapist, physiotherapist, psychotherapist, nutritionist, or similar)? Are you trying to build your own website and not sure how to make it look its best? Or, maybe you’re working with a professional but they’re asking you for feedback, and you aren’t sure what to say? Whether you’re building …
Web design tips for non-designers (in health and wellness) Read More »
When you look at your business, do you ever stop to think about what makes it unique? Why should people choose you over someone else who works in the same industry? Here’s the thing: pretty much no matter what you do, there will be lots of other people who have the same skill set. Web …
How to find your voice, even if you’re tone deaf Read More »
Oh yes, the bio. No matter what you do: massage therapist, chiropractor, nutritionist, personal trainer, or any other career for that matter, you’re going to have to write one sooner or later. Whether it’s for your website or for a posting put up on your office wall, having a nicely written bio is a helpful …
One of the first things to think about when starting your own massage therapy (or other healthcare) website is what website address (domain name) to use. Your website address is an important part of the puzzle, because it’s one of the first things potential clients will notice about your online presence. Here are 10 tips …
