Happy New Year! I hope you've all been doing really well so far this year! Did you do anything exciting over the Christmas and New Year's holiday period? Did you get to eat some delicious treats? Or if you're like me, did you eat too many delicious treats? Now that the year is in full …
Choose your own adventure
Articles here on happy little biz are in four different categories:
Read posts in the category you're interested in (click the one you want above!), or just look through everything by scrolling down. Happy reading!
How To Plan Your Content Schedule in Four Steps
This post is an excerpt from a series I wrote for my newsletter subscribers, on how to create an entire plan for your online marketing that actually makes sense for you and your business. Whether you're running a clinic, studio, gym, or just your own small solo office, you've probably got lots of …
Are you feeling bad about marketing?
If I say the word marketing, how does it make you feel? If you’re like a lot of health and fitness professionals, the idea of doing any kind of marketing for your business is approached with a great deal of resistance. We’re told we should be doing it in order to ‘get our name out there’, and we …
Do you know what to look for in a contract?
Some things in life you only really learn to do by doing them. Actually, I’d argue that most things in life are like that - there’s nothing like personal experience to guide us. So when it comes to contracts, most of us don’t have much experience to show us the way through. Not only that, but we get …
Can technology help grow your practice?
Have you ever sat at your computer (or in this day and age, your phone), swearing because you couldn’t get it to do what you wanted to do? Or, have you ever watched other businesses go all out with the technology — a cool website, online booking, social media advertising, and that new iPhone …
Something no one ever tells you about choosing a niche.
You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'specialization'. But no matter what words you use, it's an important concept in marketing any business. When we’re talking about marketing, …
