A couple of weeks back I wrote a bit about how to choose a good option for creating your health or wellness website. Do you hire someone, go totally DIY, or somewhere in between? If you've decided to build your own website, that's great! But, where do you begin? Where do you start with …
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How to build a massage therapy client base
Let’s be honest: there is a lot of advice online about how to build a massage therapy client base. Or, how to build any kind of client base, since the general idea is the same. Most articles will list various ways you can ‘get your name out there’. For example, build a website. Go to events where …
Something no one ever tells you about choosing a niche
You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'focus area'. But no matter what words you use, it's an important concept in marketing - not just for massage therapists or other health and …
How to be an independent massage therapist: 5 tips
This week I wanted to follow up on my article about the reality of being your own boss. So let’s say you read that and you’re now thinking you do, indeed, want to fly solo and run your own clinic or private practice. Ok! In my own career, I moved clinics a number of times. Once it was due to …
How do I write good massage therapy website content?
Writing the content for your massage therapy (or other health & wellness) website can feel pretty daunting. As you might expect, this is something my clients ask me about a lot. How do you write good content when you aren't, well, a writer? It’s understandable! After all, most people are …
Free massage therapy & wellness stock photography?
Today I’m answering a question I commonly get from my clients: Where do I find images to use on my website or social media posts that are good quality and not super cheesy? Trust me, I get the struggle! Even just a few years ago all you could find for free photos were poorly posed shots of a …
Massage Therapy Website Success: 5 things to consider!
Are you a massage therapist (or other health and wellness practitioner) wondering about building your own business website? I’ve been there myself! Back in 2006 when I graduated and started working as an RMT, one of the first things I did was build myself a website. You can read a bit more …
Case Study: A niche-specific website really works!
I had a full schedule most of the time. [...] All I had to do was focus my marketing and website strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz folks struggle: in finding and …
How to Grow your Private Practice
When it comes to growing your private practice as a health or wellness practitioner, there is a lot of advice out there. How do you grow in a way that makes you more money without having to work a bunch more hours? Do you hire more people? Should you even grow at all? So in this episode, the …
Private Practice: Should You DIY?
As a health or wellness business owner, it can be really hard to know where to draw the line with doing all tasks yourself vs hiring someone to help you out. While at first, you may need to do your website, cleaning, bookkeeping, social media, and all other 'behind the scenes' business tasks on your …
How to get clients to rebook for massage therapists
... or other health & wellness professionals. Since, to be honest, the ideas are the same, as they have to do with building great relationships with people! Getting clients to want to rebook is one of the most important business skills you'll ever develop as a solo practitioner. While we …
Marketing Your Health & Wellness Business From Scratch
How do you approach marketing when you're opening a new office or starting your private practice? Selling your services is a hard thing for a lot of people! Especially for new practitioners in any career. You know you need clients, and you know you want to find great clients, but the idea of …
Top five things every new private practice needs for success
This is the second episode in our series on Building a Strong Private Practice. Welcome! Today I wanted to talk about the top five things I think you need when setting up a new office. These apply pretty well no matter what kind of business you have in health and wellness. Massage, Physiotherapy, …
The #1 thing to strengthen your private practice
...it's not about location or how to find great clients. Well, those are important, absolutely. But there's something bigger you need to work on first as you transition to working solo, or if you want to build a stronger private practice in general. This could mean: you just graduated and …
