Are you trying to find ways to promote your private practice for the holiday season? Wondering what kinds of 'promotions' you could do to get a few more clients booked before the end of the year? Worried about how the pandemic and overall state of the world will change things during what is …
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Creating a successful Massage Therapy Website
A couple of weeks back I wrote a bit about how to choose a good option for creating your health or wellness website. Do you hire someone, go totally DIY, or somewhere in between? If you've decided to build your own website, that's great! But, where do you begin? Where do you start with …
How to build a massage therapy client base
Let’s be honest: there is a lot of advice online about how to build a massage therapy client base. Or, how to build any kind of client base, since the general idea is the same. Most articles will list various ways you can ‘get your name out there’. For example, build a website. Go to events where …
Something no one ever tells you about choosing a niche
You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'focus area'. But no matter what words you use, it's an important concept in marketing - not just for massage therapists or other health and …
How to be an independent massage therapist: 5 tips
This week I wanted to follow up on my article about the reality of being your own boss. So let’s say you read that and you’re now thinking you do, indeed, want to fly solo and run your own clinic or private practice. Ok! In my own career, I moved clinics a number of times. Once it was due to …
How do I write good massage therapy website content?
Writing the content for your massage therapy (or other health & wellness) website can feel pretty daunting. As you might expect, this is something my clients ask me about a lot. How do you write good content when you aren't, well, a writer? It’s understandable! After all, most people are …
Free massage therapy & wellness stock photography?
Today I’m answering a question I commonly get from my clients: Where do I find images to use on my website or social media posts that are good quality and not super cheesy? Trust me, I get the struggle! Even just a few years ago all you could find for free photos were poorly posed shots of a …
Massage Therapy Website Success: 5 things to consider!
Are you a massage therapist (or other health and wellness practitioner) wondering about building your own business website? I’ve been there myself! Back in 2006 when I graduated and started working as an RMT, one of the first things I did was build myself a website. You can read a bit more …
Case Study: A niche-specific website really works!
I had a full schedule most of the time. [...] All I had to do was focus my marketing and website strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz folks struggle: in finding and …
Can we learn anything from 2020? 🧐
It's been... a year, hasn't it? Normally at the end of the year, I do a bit of a 'wrap up' episode of Life Beyond The Massage Table, talking about trends to think about and what we have learned from the year. But boy, 2020 sure threw us all a curveball! Many of us have had to make major …
Five Important Tips for Online Businesses (for wellness and health providers)
Over the last month, I've been recording podcast episodes on the topic of building an online business. For a lot of people working in health and wellness (such as massage therapists), the idea of taking their business online is very new. However, it can also be a very profitable type of business if …
Building an Audience for your Online Health/Wellness business
In order to have an online business, you need to have people willing to pay you for whatever service or product you have to offer. That's why it's so important to cultivate an audience of the right people! When building an in-person health or wellness (such as massage therapy) business, you …
Finding Your Online Business Idea (for wellness and health providers)
One of the most confusing parts of building an online business is figuring out exactly what your product or service could be. Should you stick to something health or wellness related? Should you try something totally different? Are products better than services? How do you figure it …
Online Business for Massage Therapists (or other Health and Wellness providers)
Creating an online business is something I've gotten a lot of questions about in 2020. I know many people are looking for ways to change their business and earn more income. Especially given all the curve balls the year has thrown at us! As many of you know, I took my business from in-person, …
