Hey friends. I know times are really tough right now. I had originally planned to start my podcast series on 'Building a Strong Private Practice' this week, but given how rapidly the situation with coronavirus (COVID-19) is developing, I just didn't feel right doing it. Instead, I did a bunch …
Build a sustainable health & wellness business
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Creating a successful Massage Therapy Website
A couple of weeks back I wrote a bit about how to choose a good option for creating your health or wellness website. Do you hire someone, go totally DIY, or somewhere in between? If you've decided to build your own website, that's great! But, where do you begin? Where do you start with …
How to build a massage therapy client base
Let’s be honest: there is a lot of advice online about how to build a massage therapy client base. Or, how to build any kind of client base, since the general idea is the same. Most articles will list various ways you can ‘get your name out there’. For example, build a website. Go to events where …
Something no one ever tells you about choosing a niche
You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'focus area'. But no matter what words you use, it's an important concept in marketing - not just for massage therapists or other health and …
How to be an independent massage therapist: 5 tips
This week I wanted to follow up on my article about the reality of being your own boss. So let’s say you read that and you’re now thinking you do, indeed, want to fly solo and run your own clinic or private practice. Ok! In my own career, I moved clinics a number of times. Once it was due to …
How do I write good massage therapy website content?
Writing the content for your massage therapy (or other health & wellness) website can feel pretty daunting. As you might expect, this is something my clients ask me about a lot. How do you write good content when you aren't, well, a writer? It’s understandable! After all, most people are …
Free massage therapy & wellness stock photography?
Today I’m answering a question I commonly get from my clients: Where do I find images to use on my website or social media posts that are good quality and not super cheesy? Trust me, I get the struggle! Even just a few years ago all you could find for free photos were poorly posed shots of a …
Massage Therapy Website Success: 5 things to consider!
Are you a massage therapist (or other health and wellness practitioner) wondering about building your own business website? I’ve been there myself! Back in 2006 when I graduated and started working as an RMT, one of the first things I did was build myself a website. You can read a bit more …
Case Study: A niche-specific website really works!
I had a full schedule most of the time. [...] All I had to do was focus my marketing and website strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz folks struggle: in finding and …
Pivoting your health & wellness business online
Now that most of us have started to settle into the 'new reality' we're facing, I'm starting to get some questions about how to switch your business from an in-person service (like Massage Therapy!) to an online business of some kind. Some ideas around this topic I covered in the previous …
Tax tips for Massage Therapists
As I publish this podcast episode, the COVID-19 crisis is at a peak here in Canada and throughout the world. Wishing you all the best throughout this tough time - both for your businesses and for society as a whole. A couple of years ago I published an episode with some tips for tax time. Since …
Planning or Manifesting for Health & Wellness Businesses
This episode of Life Beyond The Massage Table was really fun to record! I talked about planning your year to make it an amazing one. How? With setting very intentional goals. That might feel like a topic better suited to January 1st, but hey, you can do these types of exercises at any time. …
2020 Business Trends Health & Wellness Professionals Should Know About
On this episode of Life Beyond the Massage Table, I thought it might be interesting to go over some business trends for 2020. Ones that you all as health and wellness entrepreneurs (massage therapists, physios, yoga teachers, and so on) might want to know about. There are lots of articles this …
