Are you trying to freshen up your website for spring? Or, maybe you're creating a website for the first time? As a web designer, I tend to lean towards encouraging people to work with a professional to get their site up and running. But let's be real: sometimes you don't have the budget to hire a …
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Creating a successful Massage Therapy Website
A couple of weeks back I wrote a bit about how to choose a good option for creating your health or wellness website. Do you hire someone, go totally DIY, or somewhere in between? If you've decided to build your own website, that's great! But, where do you begin? Where do you start with …
How to build a massage therapy client base
Let’s be honest: there is a lot of advice online about how to build a massage therapy client base. Or, how to build any kind of client base, since the general idea is the same. Most articles will list various ways you can ‘get your name out there’. For example, build a website. Go to events where …
Something no one ever tells you about choosing a niche
You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'focus area'. But no matter what words you use, it's an important concept in marketing - not just for massage therapists or other health and …
How to be an independent massage therapist: 5 tips
This week I wanted to follow up on my article about the reality of being your own boss. So let’s say you read that and you’re now thinking you do, indeed, want to fly solo and run your own clinic or private practice. Ok! In my own career, I moved clinics a number of times. Once it was due to …
How do I write good massage therapy website content?
Writing the content for your massage therapy (or other health & wellness) website can feel pretty daunting. As you might expect, this is something my clients ask me about a lot. How do you write good content when you aren't, well, a writer? It’s understandable! After all, most people are …
Free massage therapy & wellness stock photography?
Today I’m answering a question I commonly get from my clients: Where do I find images to use on my website or social media posts that are good quality and not super cheesy? Trust me, I get the struggle! Even just a few years ago all you could find for free photos were poorly posed shots of a …
Massage Therapy Website Success: 5 things to consider!
Are you a massage therapist (or other health and wellness practitioner) wondering about building your own business website? I’ve been there myself! Back in 2006 when I graduated and started working as an RMT, one of the first things I did was build myself a website. You can read a bit more …
Case Study: A niche-specific website really works!
I had a full schedule most of the time. [...] All I had to do was focus my marketing and website strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz folks struggle: in finding and …
Massage Therapists: Five Ways to Save Money In Your Business
If you work in private practice, run a small clinic or own a small studio, then you know how important it can be to look for ways to save money in your business. All the expenses in a month add up! From rent and heat to cleaning products and equipment maintenance, it can be a bit stressful to …
Earning better income as a massage therapist
Warning: today I've got an unpopular opinion for you! So with that in mind, let's talk about earning an income as a massage therapist. On the face of it, it seems simple: charge a fee for your appointments and go from there. However, if we're talking about earning a stable, comfortable income, …
Massage Therapists: are your mindsets around money holding you back?
Did the mere suggestion of talking about money make you feel a certain way? 😬 Let's be honest: money and finances are a tricky topic. It can be emotional for people for many reasons. Our thoughts and attitudes can lean towards avoiding the topic. It might be something we never discuss …
Social media: is it really good for us after all?
The idea of a social media detox is something that’s been floating around the internet for a few years now. I'm certainly not the first person to talk about it, and I doubt that I'll be the last. "But wait", you might say. "What the heck is a social media detox?" Well, the idea is that you …
Learning to deal with curveballs as a massage therapist
You can always begin again. No matter what has happened over the last year in your massage therapy practice (or other health business), you can still work towards goals and dreams. There is still room for growth and change. But wait, you might ask... why are we talking about this now and not …
