A practical guide Thinking of starting a massage therapy business? You probably wouldn’t be reading this article if you weren’t! But you also aren’t alone. Interest in massage therapy as a career has skyrocketed over the last 10 years, as more and more people realize the amazing benefits of massage treatments. So yes, let’s talk …
The last few years have been tough for most small businesses, massage therapists included. You may be struggling to find new clients, or your existing clients may have stopped booking in with you. Most of the time, this isn’t due to anything you have done, but rather because people are really watching their spending. While …
Advertising on a budget. That’s a topic a lot of you are wondering about! Today, I’ve got five advertising ideas for you that are free. Yes, I said the f-word… the one we all like! But before I get into the details, let me be clear about something: nothing is completely free, and none of …
You’re probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a ‘target market’ or ‘ideal client’ or ‘focus area’. But no matter what words you use, it’s an important concept in marketing – not just for massage therapists or other health and wellness businesses, …
A couple of weeks back I wrote a bit about how to choose a good option for creating your health or wellness website. Do you hire someone, go totally DIY, or somewhere in between? If you’ve decided to build your own website, that’s great! But, where do you begin? Where do you start with building …
Let’s be honest: there is a lot of advice online about how to build a massage therapy client base. Or, how to build any kind of client base, since the general idea is the same. Most articles will list various ways you can ‘get your name out there’. For example, build a website. Go to …
Today I’m answering a question I commonly get from my clients: Where do I find images to use on my website or social media posts that are good quality and not super cheesy? Trust me, I get the struggle! Even just a few years ago all you could find for free photos were poorly posed …
Free massage therapy & wellness stock photography? Read More »
This post is an excerpt from a series I wrote for my newsletter subscribers, on how to create an entire plan for your online marketing that actually makes sense for you and your business. Whether you’re running a clinic, studio, gym, or just your own small solo office, you’ve probably got lots of things on …
Writing the content for your massage therapy (or other health & wellness) website can feel pretty daunting. As you might expect, this is something my clients ask me about a lot. How do you write good content when you aren’t, well, a writer? It’s understandable! After all, most people are not used to doing a …
How do I write good massage therapy website content? Read More »
Are you a massage therapist (or other health and wellness practitioner) wondering about building your own business website? I’ve been there myself! Back in 2006 when I graduated and started working as an RMT, one of the first things I did was build myself a website. You can read a bit more about my website …
Massage Therapy Website Success: 5 things to consider! Read More »
Are you a health or wellness provider (massage therapist, physiotherapist, psychotherapist, nutritionist, or similar)? Are you trying to build your own website and not sure how to make it look its best? Or, maybe you’re working with a professional but they’re asking you for feedback, and you aren’t sure what to say? Whether you’re building …
Web design tips for non-designers (in health and wellness) Read More »
One of the most common questions new Massage Therapy grads have is, “how long does it take to build a business (or private practice)?”. A reasonable question! After all, we want to know how long it will take before we’re earning a reasonable income. There are bills to pay, a life to live, and those …
How Long Will It Take to Build a Massage Therapy Practice? Read More »
In the past I have written about how choosing a niche will help you book clients faster. I still stand behind that statement! However, I also understand that not everyone wants to focus on one specific group of clients. A common comment I hear from massage therapists is they prefer to see a wide variety …
Is this a familiar scenario for you? You have a lovely massage clinic setup and have clients who tell you they love your treatments. Business seems to be going pretty well! But, some weeks it can be really slow. No booking request emails are coming through, and it seems like none of your usual clients …
Massage Therapists: Want to know how to keep your appointment book full? Read More »
As the old saying goes…”If all your friends jumped off a bridge, would you jump too?” – Some really smart person, probably What’s trendy right now in Massage Therapy? You don’t have to answer that question. But it is a question people ask. As a society, we seem to want to know what the latest …
There is a lot of information out there on using social media to build a business – massage therapy or otherwise. A lot of the advice basically amounts to this: post a bunch of things and you’ll get clients. Social media is a game-changer and something that you have to be doing to be successful. …
Should I use social media to promote my massage business? Read More »
It’s sweater weather again, and that means it’s time to start thinking about your holiday marketing plans. Never thought about them before? Usually leave that until December 1st? Happy to just sell a few gift certificates and not worry about it? That’s all ok! But let me give you a little nudge and tell you …
Massage Therapy Holiday Marketing Doesn’t Have To Suck Read More »
I remember back in Massage Therapy school, one of the things our teachers always told us was to never sign a contract that had a non-competition clause. If you haven’t heard that term before, a non-competition clause is a line in a contract that prohibits you from opening a similar business (like another massage therapy …
Using Competition in Massage Therapy to Gain Clients Read More »
