I’m going to start this podcast episode out with a quote from twitter. Jason Zook tweeted the following a few days ago: https://twitter.com/jasondoesstuff/status/1156302693494738944?s=20 Now, he intended this to be partly satire… kind of making fun of how we do business these days, …
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Marketing for Introverts (new on the podcast!)
Marketing for introverts is an important topic for us to discuss for a few reasons. First, I think there are probably a lot of introverts in health, wellness and fitness careers. Introverts tend to be drawn to helping professions. Not trying to stereotype here - I know there are extroverts …
Are You Being Seen Online? (new on the podcast!)
I've called this episode "marketing truth bombs part deux - unless you’re famous, they aren’t just gonna come to you". That's because it's extremely true. In a world of spending so much time online and on social media, we tend to get into a habit of just putting up content and hoping that …
Marketing Truths (new on the podcast!)
This episode begins a short series on marketing truth bombs. There are a lot of assumptions people make about marketing, and that can really get in the way of doing it effectively. Probably the biggest assumption we make is that marketing is a sales pitch. And while yes, you are selling …
Fraudy Feelings (new on the podcast!)
Fear and feelings of being 'a fraud' when it comes to our businesses are a lot more common than a lot of us realize. In fact, many people experience these feelings, including me. It’s become quite common, especially in this day and age of social media where people only share the super filtered, …
When Growth Becomes a Problem For Business (new on the podcast!)
Growth is not always the best goal for a business. This goes against a lot of what traditional business books would tell us. I’ve been reading Paul Jarvis' Company of One lately. It’s a great read on this exact topic. Even though it’s more about his world, that is, a tech freelancer, it really is …
