You're probably familiar with the idea of choosing a niche for your business. You might have heard it referred to as a 'target market' or 'ideal client' or 'specialization'. But no matter what words you use, it's an important concept in marketing any business. When we’re talking about marketing, …
Choose your own adventure
Articles here on happy little biz are in four different categories:
Read posts in the category you're interested in (click the one you want above!), or just look through everything by scrolling down. Happy reading!
Is social media too much of a time suck?
In this digital-focused world, promoting your business online seems like a no-brainer. I’ve certainly shared plenty of content about online marketing with you guys, and I agree that it’s an important part of building a business. Whether you’re a one-person show or have a big clinic or studio to run, …
Do you know the importance of finding your peeps?
This week I wanted to talk about the importance of finding your peeps. No, not the cute little easter candies that look like birds (or sometimes bunnies or other creatures, as I’ve now discovered!) but your people. The folks who will support you and your business and really get what it is you’re …
Want to learn how to write better content?
Imagine if you walked into work today and were asked to write something. A blog post, a website update, or a brochure to send out to other businesses in the area. How does that make you feel? Do you immediately groan and wonder how you can get out of it? For a lot of us, the thought of writing …
Heart, not Hustle
If Merriam Webster had an entrepreneurial word of the year, it seems like the word for 2017 would be hustle. Everywhere I look, people are talking about the importance of the hustle. Or working on their side hustle. Or how you need to hustle if you want to make things happen. What does hustle …
Following up on your Word of the Year
Have you been thinking about your word of the year? Wow, 2017 is half over! Where the heck did the time go? Given we're now into June, it seems like a good time to revisit our Word of the Year concept. Don't remember what I'm talking about? That's cool! A word of the year is another way of …
