This is the second episode in our series on Building a Strong Private Practice. Welcome! Today I wanted to talk about the top five things I think you need when setting up a new office. These apply pretty well no matter what kind of business you have in health and wellness. Massage, Physiotherapy, Chiropractic, Acupuncture, …
Top five things every new private practice needs for success Read More »
…it’s not about location or how to find great clients. Well, those are important, absolutely. But there’s something bigger you need to work on first as you transition to working solo, or if you want to build a stronger private practice in general. This could mean: you just graduated and are ready to begin work, …
The #1 thing to strengthen your private practice Read More »
A couple of weeks back I wrote a bit about how to choose a good option for creating your health or wellness website. Do you hire someone, go totally DIY, or somewhere in between? If you’ve decided to build your own website, that’s great! But, where do you begin? Where do you start with building …
Let’s be honest: there is a lot of advice online about how to build a massage therapy client base. Or, how to build any kind of client base, since the general idea is the same. Most articles will list various ways you can ‘get your name out there’. For example, build a website. Go to …
Today I’m answering a question I commonly get from my clients: Where do I find images to use on my website or social media posts that are good quality and not super cheesy? Trust me, I get the struggle! Even just a few years ago all you could find for free photos were poorly posed …
Free massage therapy & wellness stock photography? Read More »
I had a full schedule most of the time. […] All I had to do was focus my marketing and website strategy to appeal to the people I most wanted to work with. Back when I was a massage therapist I found myself struggling in the same way so many other small biz folks struggle: …
Massage Case Study: A niche-specific website really works! Read More »
This post is an excerpt from a series I wrote for my newsletter subscribers, on how to create an entire plan for your online marketing that actually makes sense for you and your business. Whether you’re running a clinic, studio, gym, or just your own small solo office, you’ve probably got lots of things on …
… and other solo health and wellness businesses! Now wait, I know what a lot of you are thinking: “Pinterest? Why Pinterest? Isn’t that just for recipes and decoration ideas?” Trust me, I get it! I used Pinterest for only that kind of stuff for years. I’ve even got a board with almost 2000 pins …
… and other solo health and wellness practitioners! Have you considered using video in your practice? Think it might be a great way for your potential (and current!) clients to get to know you? It often is! So in today’s episode, we take a deep dive into YouTube as a platform. This is the third …
… and other health and wellness solo practitioners! Using Instagram for your business is a little different from using it for personal use! While selfies and pictures of your cute pet might be fine on your personal account, for business, well, it’s better if those things only make an occasional appearance (in the right context!). …
