This week and next I wanted to tackle a question I receive often from clients. People want to know what they should be doing online in order to promote their businesses. Should they be blogging? Should they be on Instagram? Twitter? Facebook? Snapchat? Something else? Blogging is a pretty big topic. I’m sure you read …
Let’s talk about self care. I don’t mean the stuff you give to clients. The exercises you recommend to help them with their condition. The hot baths. The stretches. The new pillows or backrests or knee braces. I’m talking about taking care of yourself (which is actually taking care of your business too, but more …
So the past two weeks we’ve been talking about money! But there’s one topic I didn’t touch on then that I really should now, and that’s setting your prices as a ‘not covered by provincial health care’ practitioner. In other words, you are able to set your prices yourself and clients are paying you directly. …
Setting your Prices as a Health or Wellness Professional Read More »
This week I wanted to talk a bit about the question of DIY (Do-It-Yourself) vs hiring other professionals to do things for your business. For example, should you do your own taxes or hire an accountant? Should you build your own website or hire a designer? If you’re creating a contract for sub-contractors (or in …
As I write this, I’ve just returned from a 6-week detox from social media. It was an interesting experience, to say the least! So I’d like to talk a bit about my time away from social media and how it has given me some new perspective on this whole ‘online world’. So wait… a social …
Social media, and just being ‘social on the internet’, has been a part of my life since I was in high school. That’s over 20 years. 20 years of using the internet to connect with other people. It started with getting my first email address and online chat rooms, then expanded into IRC, online text-based …
I’m currently on a flight to Los Angeles for a wedding. That makes me sound like some sort of jet setter, but we have family living there. Anyhow, as we prepared for takeoff, the usual safety video was playing. As I’ve flown a few times over the past few months, I’m pretty familiar with the …
This week’s topic was prompted by a post in a Facebook group for Registered Massage Therapists. Folks were talking about all kinds of business topics, and one of the questions that came up was how to do effective advertising. So let’s dive in to that for this week, shall we? As small biz folks most …
A short lesson on advertising for those who don’t like advertising Read More »
So last week I mentioned that one of the things I’ve been struggling with recently is dealing with referrals when the person being referred isn’t a good fit for what I do. I’m always super grateful for referrals from friends, family, and other clients. They’re the lifeblood of any business, especially small service-based businesses like …
Being grateful, and graceful, saying no to referrals Read More »
Got spam? My amazing psychic powers tell me you do. Everyone does. Maybe you don’t see a lot of it because your email provider does a good job of filtering it from your inbox, but it’s there, trust me. What you may not realize is a fair number of legitimate emails get caught up in …
