In order to have an online business, you need to have people willing to pay you for whatever service or product you have to offer.
That’s why it’s so important to cultivate an audience of the right people!
When building an in-person health or wellness (such as massage therapy) business, you might have called this your client base. Well, this is the same concept, only digital! These are real people behind the screen, and you need to connect with them in a way that builds trust and confidence in you and whatever it is you are selling.
So, how do you do that?
Is social media a good way?
We go over all of this and much more in this episode, the third in our series on Building An Online Business (for health and wellness providers). If you missed it, check out episode one here and episode two here. Otherwise, listen to this episode below, or search for Life Beyond The Massage Table on your favourite podcast software!
Resources for this episode:
- Which email marketing software to use? (from Wandering Aimfully)
- Food for thought: email vs social media (from Convertkit)
