Or, at least some of them, anyway. As a professional web designer, I know quite a bit about this topic. I figured I could at least answer some super common questions on this episode! So first things first: if you’ve ever wanted to build your own website, you’ve probably seen ads for a variety of […]
All your web design questions answered (new on the podcast!) Read More »
I’m going to start this podcast episode out with a quote from twitter. Jason Zook tweeted the following a few days ago: Now, he intended this to be partly satire… kind of making fun of how we do business these days, especially online. For some of you parts of that might sound foreign, because you
The Problem with Social Media (new on the podcast!) Read More »
Marketing for introverts is an important topic for us to discuss for a few reasons. First, I think there are probably a lot of introverts in health, wellness and fitness careers. Introverts tend to be drawn to helping professions. Not trying to stereotype here – I know there are extroverts on this career path too!
Marketing for Introverts (new on the podcast!) Read More »
I’ve called this episode “marketing truth bombs part deux – unless you’re famous, they aren’t just gonna come to you”. That’s because it’s extremely true. In a world of spending so much time online and on social media, we tend to get into a habit of just putting up content and hoping that somehow, someway,
Are You Being Seen Online? (new on the podcast!) Read More »
This episode begins a short series on marketing truth bombs. There are a lot of assumptions people make about marketing, and that can really get in the way of doing it effectively. Probably the biggest assumption we make is that marketing is a sales pitch. And while yes, you are selling something, it doesn’t have
Marketing Truths (new on the podcast!) Read More »
Fear and feelings of being ‘a fraud’ when it comes to our businesses are a lot more common than a lot of us realize. In fact, many people experience these feelings, including me. It’s become quite common, especially in this day and age of social media where people only share the super filtered, perfect version
Fraudy Feelings (new on the podcast!) Read More »
Growth is not always the best goal for a business. This goes against a lot of what traditional business books would tell us. I’ve been reading Paul Jarvis’ Company of One lately. It’s a great read on this exact topic. Even though it’s more about his world, that is, a tech freelancer, it really is
When Growth Becomes a Problem For Business (new on the podcast!) Read More »
We’re back with another episode of Life Beyond The Massage Table! This week we’re delving into the ‘happy’ part of the happy little biz concept. Stop me if this sounds familiar: you probably got into being a health, wellness or fitness business owner because you really believe in the power of what it is that
Listen To Your Heart (new on the podcast!) Read More »
Well hello! Hope you’re sitting down with a fresh cup of coffee because I’ve got new episodes of the podcast for you! This week’s episode went back to basics. I gave a re-introduction to who I am, what I’m about, and why I so strongly believe in the happy little biz concept. I also discuss
Updates, Philosophy and Why We Matter (new on the podcast!) Read More »
If I say the word marketing, how does it make you feel? If you’re like a lot of health and fitness professionals, the idea of doing any kind of marketing for your business is approached with a great deal of resistance. We’re told we should be doing it in order to ‘get our name out
Are you feeling bad about marketing? Read More »
